Choice Hotels

Choice Hotels is the most unpretentious of hotel brands. One of the largest and most successful lodging franchisors in the world. A portfolio of eleven brands spanning the range from value to stylish boutique. All designed around the ideas of modernity, humanity, comfort, and simplicity. This new identity speaks to the practical traveler who values substance over style.
Welcoming every guest, everywhere their journey takes them.

WELCOMING • RESPECTFUL • UNPRETENTIOUS • HONEST • OPTIMISTIC • REAL & GENUINE

Creative Direction: Lee Arters Agency: Landor