Naming

The following are brands and products named by Lee.

Dry Town Vodka & Gin

From 1896 – 1969, Fort Collins Colorado was a "dry town" and relied on bootleggers for its libations. After a hard day’s work, the farmer, the banker, the mill worker, they all had to sneak around to get a sip of the good stuff. They made honest livings. They were good citizens. But they had a little rebelliousness in them, an outlaw spirit that urged them to break the rules. DryTown is the perfect spirit for a remarkable dry martini.

created with BrandtBrand

Liviri

Liviri - the first reusable container system to meet the needs of e-food shoppers who want to make a positive impact. The Liviri name is fresh and future forward- living up the brands goal to invent a safer, cleaner and more responsible system to box and ship fresh food.
Delivery + Livery + Live = Liviri

created with BrandtBrand

BarSavvy

While most online spirits retail sites are designed for people who already know what they want, BarSavvy is built for the way real people plan for get-togethers. The BarSavvy site uses a few key details about a get together, along with personal preferences, to curate the best drink choices from a database of thousands of options. The BarSavvy name was born from the confidence and intelligence that hosts feel when shopping for stellar cocktail ingredients. Fun. Intelligently Curated.

created with BrandtBrand

Nooku Bourbon Cream

The name Nooku is inspired by a Native American word for the white snowshoe rabbit, known for its lush coat and lightning speed. With BrandtBrand, Lee developed the concept and name for this delicious new bourbon born in the Colorado mountains. Bringing to life the taste experience, BrandtBrand coined the tagline "Soft as a Rabbit. Hard as Bourbon."

created with BrandtBrand

United Nations / Generation Unlimited

The United Nations has established global partnerships that aim to ensure that every young person is in education, learning, training or employment by 2030. The name Generation Unlimited speaks to the boundless potential of young people around the world – building a new and dynamic model: co-creating innovative solutions; brokering support, mentoring and funding; placing young people at the forefront of change.

created with BrandtBrand

WHISKEYSMITH

Step away from the usual and explore Whiskeysmith, a curated collection of flavored whiskies fused with ingenuity and imagination. Founded in Flavor.