Like most construction companies, Palmisano was named for its founder. On the quest to break new ground, Palmisano has rebranded as Impetus. A name that embodies their ethos, representative of forward momentum in the construction industry.

Looking to the future the new identity reminds themselves and signals to others that Impetus is a different kind of company, seeking to make difference in their industry and the world around them.

Identity design: Lee Arters Agency, naming, positioning: Agency PURE