Nooku Bourbon Cream

Brand Concept and Name

The name Nooku is inspired by a Native American word for the white snowshoe rabbit, known for its lush coat and lightning speed. The team at BrandtBrand developed the concept, name and packaging for this delicious new bourbon born in the Colorado mountains. Bringing to life the taste experience, we coined the tagline "Soft as a Rabbit. Hard as Bourbon.”

Positioning Concept & Name: Lee Arters Package Design: Alice Coxe Agency: BrandtBrand

 
27908296_346790642464228_1429127051578349417_o.jpg
29983352_370238433452782_654555330537394665_o.jpg
Nooku_5.jpg
Nooku_6.jpg
Nooku_Conversation_Area_LowRez.jpg
Nooku_4.jpg
Nooku_3.jpg
Nooku Social For Website 2.jpg