From Complexity to Clarity
BRAND ARCHITECTURE & REFRESH
The water purification category is complicated to shop. PUR realized that clear and effective design was the only way to solve this issue.
As a creative director with BrandtBrand, our team to meet this challenge head-on. Focusing on PUR's serious, scientific point of difference: PUR has superior filtration. "Unapologetically Bold" was the big idea we zeroed in on.
